A business card is a road map to opportunity. It could lead you to a great new job, a great business partnership, or simply help your business make money. Think of a situation where you you’ve got your networking pants on and you’re looking to benefit your business by making contacts. Suddenly, you notice someone that could be a potential client. What do you do? You introduce yourself and describe what you do, but at some point, you’ll need to hand off your contact information. A business card saves you time and makes you look professional. You’re not fumbling around with a pen to scribble your e-mail address on a cocktail napkin, and you also give them a sense that this isn’t your first rodeo.
A person’s business card can be considered one of the most important marketing tools that he has. With it, you are giving you contact information to potential clients or existing customers to make them loyal. In order for the business card to do its desired job, it must be professional, attractive and memorable.
This can be certainty if you make sure you follow a set of rules. For starters, your logo must be simple and symbolic to your company’s services and the industry that is associated with. Placing your website and email is a must. People will be searching for a website where to look for more information about you and your business and also for an email if they want to contact you. If you’re missing these two, you would better keep the cards to yourself, cause handing them to people would be useless.
It is important for your card to be attractive and memorable. Try to think about the fact that some people receive hundreds of business cards from various individuals and they rarely remember any of them. Making your business card memorable is really important. The first few business cards showcased in this article are a really good example of how to make your card stand out.
Another thing that I’ve noticed people tend to appreciate in business cards is their quality. Your image is reflected by your business card and if you have one with a good paper quality and colors, the first impression of a possible client will be far better than from a regular business card.
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